MJ Bespoke: LETTING THE WORK DO THE TALKING
Overview
We partnered with MJ Bespoke, a Northamptonshire fitted furniture maker with over 30 years' experience, to deliver a premium website and refreshed brand that lets their craftsmanship do the talking.
With an interactive project gallery, a custom Drupal CMS and an interactive inspiration board that feeds straight into enquiries, the new site lifted qualified leads by 87% in its first month.
- Increase in monthly enquiries
- +87%
- Increase in monthly website traffic
- +81%
"Working with Everclick has been a pleasure. From the start, they've worked to understand our business and where we want to take it. They brought some exciting ideas to the table, and the end result is a website and brand we're truly proud of."
LETTING THE WORK
DO THE TALKING
About MJ Bespoke
MJ Bespoke is a bespoke furniture and cabinet maker with over 30 years' experience, creating made-to-measure fitted furniture for clients across Northamptonshire and the surrounding counties. Their work is the kind people want to see up close.
The challenge
The old site had served its purpose, but it no longer matched the business behind it. The branding and general information lacked the premium look and interactivity MJ Bespoke wanted, and with each commission being a considered, high-value purchase, potential clients needed to see the quality of the work and feel confident before getting in touch. The goal was a site that let the work speak for itself and made the next step obvious.
Our approach
Our team covered branding, design and custom development. We started by refining the brand so craftsmanship, quality and trust come through at every touchpoint, then built the site around it. A new colour palette, refined animation guidelines and generous whitespace give it a premium feel, with purposeful design elements throughout. Every page has a clear call to action and simple navigation that guides visitors towards booking an enquiry.
The interactive project gallery is at the heart of the site. Visitors can search and filter MJ Bespoke's previous work and open any project in a pop-up with one click or tap, without leaving the page. They can also save favourite pieces to their own inspiration board and send it along with their enquiry. MJ Bespoke sees exactly what has caught the client's eye, so they can understand the brief straight away, cut down the back-and-forth and get to an accurate quote faster.
Behind the scenes, we built a clean, easy-to-manage Drupal CMS tailored to MJ Bespoke's workflow. Without unnecessary complexity, they can add projects, update services and edit content as the business grows.
The result
In the first month after launch, qualified leads and enquiries rose by 87%. Those enquiries now arrive with a ready-made inspiration board, so the team starts every conversation knowing what the client wants and can turn quotes around more quickly. The site gives MJ Bespoke a digital presence that matches the quality of what they make, and with a refreshed brand and a CMS they can run themselves, they can keep adding new work as it is finished.
