Enable Fitness: A Complete Digital Transformation for Enable Fitness
Overview
We partnered with Enable Fitness, a Suffolk and Essex provider of inclusive fitness for people with limited mobility and those who feel out of place in a traditional gym, to deliver a complete digital transformation. From a new brand and an accessible, easy-to-manage website to campaign creative that carries the identity across advertising, we gave them a cohesive digital presence built for growth.
- Webpage engagement growth (1 month post-launch)
- +66%
- Increase in class booking enquiries
- 1.9x
We started Enable because fitness should work for everyone, but too often gyms and classes aren’t designed with older people or disabled people in mind. We wanted to change that, and we needed a brand and website that reflected those values from the very first click.
Everclick understood that straight away. They designed our entire brand around our community, with clear, readable typography and a warm, welcoming feel. They then built our website, booking system and class pages with accessibility at the core, so everyone can find a class and book it with ease.
The custom CMS they built has made a huge difference for us. We can add new classes, update timetables and create new pages ourselves, which has made it simple to keep the site up to date as we’ve expanded.
Everclick didn’t just build us a website. They took the time to listen, understood who we’re here for, and made inclusive design part of everything they did. I’d recommend them to any organisation that wants a team who genuinely cares about the people it’s designing for.”
A Complete Digital Transformation for Enable Fitness
About Enable Fitness
Enable Fitness has spent the last few years providing classes, 1-2-1 sessions and fitness training for people with limited mobility, and for anyone who doesn't feel comfortable in a traditional fitness environment. Based in Suffolk and Essex, they run sessions in their own venues, in healthcare settings and out in the community, bringing exercise to the people who need it.
The challenge
Enable Fitness was doing important work, but its digital presence didn't show it. The website was very basic, with a few images, some text and an email address, and no enquiry form. There was nothing on individual classes, so it was hard to tell what they offered. There was also no established brand. What they had wasn't clearly recognisable, and they wanted something modern that still felt inclusive. For an audience who may already feel nervous about getting started, a vague first impression and no clear way to get in touch were real barriers.
Our approach
We began with the brand. Working closely with the team, we built a full identity from the ground up, including new logos, a colour palette, brand guidelines and implementation guides so it can be applied consistently from now on. The result feels approachable, energetic and empowering, and modern without losing the warmth that makes Enable Fitness welcoming.
The website was designed with accessibility and user experience at its core. Clear messaging and intuitive navigation help visitors find what they need quickly, and a streamlined enquiry journey makes the next step obvious. Each class and service now has its own page, so people can see exactly what is on offer before they get in touch.
We built the site on WordPress with custom meta fields so the team can manage content themselves. To add a new class or service, they fill in a simple form and the site generates a fully styled page automatically, with no design or development help needed.
To carry the brand beyond the website, we designed the creative for Enable Fitness's advertising campaigns. Visuals and messaging were built around the new identity, so what people see in their feeds feels like the same organisation they find when they land on the site.
The result
Enable Fitness now has a brand and website that match the quality of what they deliver. Visitors can see exactly what is on offer and enquire in a few clicks, the team can keep the site up to date themselves, and every touchpoint, from the website to the ads, looks and sounds consistent.
